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[cdn-nucl-l] Coal vs. nuclear (4,000/1) and Availability Heuristic

Title: Availability Heuristic
This was in the Social Studies Section of the Globe and Mail yesterday, Match 28:
http://www.theglobeandmail.com/life/facts-and-arguments/social-studies/three-top-chess-players-suspended-for-cheating/article1957179/

Coal v. nuclear

“Relative to watts produced, coal kills 4,000 times more people than nuclear power,” Grist contends. “Our pervasive sense that nuclear is more dangerous, when the opposite is so clearly true, comes at least in part from a cognitive bias called the ‘availability heuristic’ – memorable events that are easier to think of, like nuclear disasters, tend to seem more common.”


On " Availability Heuristic" see  http://heuristics.behaviouralfinance.net/availability/, which states:
"Availability is a cognitive heuristic in which a decision maker relies upon knowledge that is readily available rather than examine other alternatives or procedures."

Enough said!

Esam




.

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