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[cdn-nucl-l] Risk = hazard + outrage



I'm talking about the difference between real hazard and perceived hazard.
 
We haven't really physically injured anyone in the public here.
 
But we have been really scaring people about hypothetical hazards.  Some people are outraged.
 
As Sandman explains, the anti-nuclear activists are just harping on this outrage to increase the (pereceived) risk, because: Risk = hazard + outrage.
 
 
----- Original Message -----
Sent: Friday, March 16, 2007 6:47 PM
Subject: Re: [cdn-nucl-l] Risk = hazard + outrage

Oh I like that:
Trust
Liability
Consent.
I've been MEMEed!

Bill

At 06:36 PM 16/03/2007, Whitlock, Jeremy wrote:

TRUST certainly gets to the heart of it Dan. Furthermore, to give the public "a little TLC" I'd also add LIABILITY (have long-term effects been considered, and who's paying for that?), and CONSENT (by the way did anyone ask me my opinion?). With the full "TLC" I think many a scary technology can become palatable -- I have high expectations that the NWMO version of this ("Adaptive Phased Management") will be successful.
We must not forget, however, that at the root of this particular technology is a negative meme (let's call it the mutant mushroom cloud meme) that is one of the most virulent out there.  It will take an awful lot of TLC to overcome that.
Jeremy Whitlock

--
Jeremy Whitlock
Manager, Non-Proliferation & Safeguards
AECL Chalk River Laboratories
office: 613-584-8811 ext.4265
cell:  613-639-5261
--------------------------
Sent from my BlackBerry Wireless Device

-----Original Message-----
From: cdn-nucl-l-admin@mailman1.cis.McMaster.CA <cdn-nucl-l-admin@mailman1.cis.McMaster.CA>
To: cdn-nucl-l@mailman1.cis.McMaster.CA <cdn-nucl-l@mailman1.cis.McMaster.CA>
Sent: Fri Mar 16 13:39:57 2007
Subject: [cdn-nucl-l] Risk = hazard + outrage

One word does it all: TRUST.

If the people do not trust you, no amount of explanation will help.
If the people trust you, no explanation is needed.
Trust shows a person's high opinion of how well you behave.
Trust takes a long time to earn but can be lost in a moment.

SO: behave well consistently for a long time, and the people will trust you.

Dan Meneley
mmeneley@sympatico.ca
2330 Fire Route 26B
Lakefield RR #1 K0L 2H0, Ontario
Tel:   (705) 657-9453
FAX: (705) 657-1914