TRUST certainly gets to the heart of it Dan. Furthermore, to give the public "a little TLC" I'd also add LIABILITY (have long-term effects been considered, and who's paying for that?), and CONSENT (by the way did anyone ask me my opinion?). With the full "TLC" I think many a scary technology can become palatable -- I have high expectations that the NWMO version of this ("Adaptive Phased Management") will be successful.
We must not forget, however, that at the root of this particular technology is a negative meme (let's call it the mutant mushroom cloud meme) that is one of the most virulent out there. It will take an awful lot of TLC to overcome that.
Manager, Non-Proliferation & Safeguards
AECL Chalk River Laboratories
office: 613-584-8811 ext.4265
Sent from my BlackBerry Wireless Device
From: firstname.lastname@example.org.McMaster.CA <email@example.com.McMaster.CA>
To: firstname.lastname@example.org.McMaster.CA <email@example.com.McMaster.CA>
Sent: Fri Mar 16 13:39:57 2007
Subject: [cdn-nucl-l] Risk = hazard + outrage
One word does it all: TRUST.
If the people do not trust you, no amount of explanation will help.
If the people trust you, no explanation is needed.
Trust shows a person's high opinion of how well you behave.
Trust takes a long time to earn but can be lost in a moment.
SO: behave well consistently for a long time, and the people will trust you.
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