Hi Andrew and All,
The ad does appear to be sponsored fully by
the CNA – part of a campaign that has building since the last big push, an
ad on the home page of the Globe and Mail. This was a huge step, though –
I’ve seen the commercial at least 20 times on CTV over the past month! The
first few times, I too found myself biting my lip and thinking why didn’t
they put in safety, put in just a few numbers: years with safe nuclear-supplied
power in Canada,
small amount of waste, cost of power compared to other sources, etc.
After a few more times of seeing it, however,
and seeing and hearing the response from my family and friends, it did seem
like it was working. Send a simple message, repeat it as much as can be
afforded, and let people know where to find more info if they want it.
Nuclear is clean, reliable and affordable.
It should stay as long as people need the power, and if you have any questions,
check out www.cna.ca. As soon as they
do, they’ll find a small dose of figures supporting each of the points –
just a little. Look further and they’ll find FAQs, info sheets,
links and videos on the web page.
I think it works, and I hope hits on the CAN
web page have skyrocketed because of it (that’d be interesting to see). Maybe
there’d even be a jump in CNS page hits correlating to the start of the
ad campaign – that’d be nice to see, but maybe too much to hope for
J
Adam
From:
cdn-nucl-l-admin@mailman1.cis.McMaster.CA
[mailto:cdn-nucl-l-admin@mailman1.cis.McMaster.CA] On Behalf Of Andrew Daley
Sent: Saturday, August 13, 2005 4:05
PM
To:
cdn-nucl-l@mailman1.cis.McMaster.CA
Subject: Re: [cdn-nucl-l] Who is
fighting anti-nuke fog? FUD
for those who don't have cable (like me!) it is available at
I think the ad is ok but is missing some things.
First there is no mention of nuclear safety which is a big concern for
alot of people.
Second where are the people???? I think alot of people think of
nuclear as a corporate juggernaut who plows on regardless of the views of the
lowly citizens.
Why not show an ANO talking about safety, an engineer/
environmentalist (ahem..ME) talking about carbon dioxide displacement
etc.
Andrew
Randal Leavitt
<randal.leavitt@rogers.com> wrote:
Jerry Cuttler wrote:
> Many people in Ontario
support nuclear power. Most are not aware of the
> very important positive messages. This was confirmed when I gave a talk
Hey - I saw an advertisement on TV last night stating the Nuclear
power keeps the air clear. It was a good ad. I sure was glad to see
it. A feel-good tone associated with nuclear power is really needed.
I hope to see a lot more ads like this one. I think it was Canadian
too.
--
================================================
Randal Leavitt gnupg public key: bbbad04d
Registered User 267646 at http://counter.li.org/
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