Hi Andrew and All,
The ad does appear to be sponsored fully by
the CNA – part of a campaign that has building since the last big push, an
ad on the home page of the Globe and Mail. This was a huge step, though –
I’ve seen the commercial at least 20 times on CTV over the past month! The
first few times, I too found myself biting my lip and thinking why didn’t
they put in safety, put in just a few numbers: years with safe nuclear-supplied
After a few more times of seeing it, however, and seeing and hearing the response from my family and friends, it did seem like it was working. Send a simple message, repeat it as much as can be afforded, and let people know where to find more info if they want it.
Nuclear is clean, reliable and affordable. It should stay as long as people need the power, and if you have any questions, check out www.cna.ca. As soon as they do, they’ll find a small dose of figures supporting each of the points – just a little. Look further and they’ll find FAQs, info sheets, links and videos on the web page.
I think it works, and I hope hits on the CAN web page have skyrocketed because of it (that’d be interesting to see). Maybe there’d even be a jump in CNS page hits correlating to the start of the ad campaign – that’d be nice to see, but maybe too much to hope for J
[mailto:firstname.lastname@example.org.McMaster.CA] On Behalf Of Andrew Daley
The ad is canadian
for those who don't have cable (like me!) it is available at
I think the ad is ok but is missing some things.
First there is no mention of nuclear safety which is a big concern for alot of people.
Second where are the people???? I think alot of people think of nuclear as a corporate juggernaut who plows on regardless of the views of the lowly citizens.
Why not show an ANO talking about safety, an engineer/ environmentalist (ahem..ME) talking about carbon dioxide displacement etc.
Just some thoughts!!