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[cdn-nucl-l] Key Chain Drives Take Off



I've got one of these (128 MB).  It's really neat and handy!
Jerry
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 http://www.forbes.com/2004/01/23/cx_ah_0123tentech.html

Key Chain Drives Take Off
Arik Hesseldahl, 01.23.04, 9:42 AM ET

NEW YORK - The concept of the key chain drive has taken off like a
pocket-sized rocket.

The little devices, usually a dense collection of flash memory chips mated
with a Universal Serial Bus (USB) connection, have more or less supplanted
the floppy disc as the portable data storage medium of choice in the last
year or so.

We first noticed what then was an emerging product trend way back in 2001
(see "Ten O'Clock Tech: Key Chain Computing"), when a paltry 64 megabytes
cost $200. Thankfully, technology has improved to the point where for the
same price you can get twice as much capacity for only about a third as much
money.

That may have something to do with the fact that flash memory-based key
chain drives have surged to a nearly $600 million business this year,
according to analyst Jim Handy at Semico Research in Scottsdale, Ariz. He
expects sales to reach $1.6 billion this year and break the $3 billion
barrier next year.

We've recently been inundated with a handful or two of product samples from
different companies seeking to make a splash by making their key chain
drives stand out from the competition. Generally, most we've tried work as
advertised, though some are better than others.

Two recent entrants from Iomega (nyse: IOM - news - people ) are the 512-MB
Mini Drive and the 128-MB Micro Mini Drive. Iomega is the company that
launched the 100-MB Zip Drive in the 1990s, which made high-capacity
portable storage popular.

The 512-MB Mini Drive ($200) is about what you'd expect from a key chain
drive. It's about the size of a man's thumb (they are sometimes called
"thumb drives," after all) and uses a fast USB 2.0 connection. That makes it
awfully handy for taking large files with you on short notice. We loaded a
27-megabyte videoclip, the trailer for The Return of the King, onto the
drive in about five seconds.

Iomega also supports its active disk technology on the drive, which lets you
run software like Open Office, an open source alternative to Microsoft's
(nasdaq: MSFT - news - people ) office software, directly from the drive.

By contrast, the 128-MB Micro Mini Drive ($70) is much cuter but smaller
than the larger Mini. This one is about half the size of a man's thumb and
comes with an attachable chain that can be worn around the neck--its size
does make it easy to lose. It connects to the PC using the older USB 1.1
standard, so it loads data much more slowly. It took about 30 seconds to
copy that Return of the King trailer.

Another brand of key chain drive we've come to appreciate is the DiskOnKey
from M-Systems (nasdaq: FLSH - news - people ). Many companies sell drives
that are actually manufactured by M-Systems and then re-branded, and it
holds a lot of patents on the technology and spends a good deal of effort
paying lawyers to defend those patents from numerous knock-offs.
We recently tried a 256-MB DiskOnKey Classic with a USB 2.0 connection.
Installed onboard was a software package called Xkey, which gives access to
a Microsoft Outlook account from any computer it's plugged into. With less
than a minute's work at configuration, the program on the drive gives access
to the Outlook in-box, contacts and calendar. When new mail arrived, a
little message announcing it appeared in the lower right-hand corner of the
screen. Several DiskOnKey models are available in different capacities as
high as 1 gigabyte. The company sells them primarily through partners like
IBM (nyse: IBM - news - people ), but it also has an online store. Prices on
DiskOnKey Classic range from $100 for a 128-MB unit to $549 for a 1-GB
model.

Another drive we tried was the MPIO HS100 from South Korea's DigitalWay.
Known mostly as a brand of digital music player, the $200 MPIO contains a
1.5-gigabyte hard drive rather than the conventional flash memory used by
most key chain drives. But as with other key chain drives, it connects
directly to a USB port. As with the Iomega drives, Windows XP had no
difficulty recognizing the device once it's plugged in.

In terms of speed, it fell in between the Mini and Micro Mini, copying that
27-MB videoclip in about ten seconds. But it also left a good deal of room
to spare, so we used it to archive two years' worth of e-mail from Microsoft
Outlook. It took a good half-hour or so, but that had more to do with the
Outlook's archive function than the drive's performance. Once we got the
drive home, we copied the archive directly to the hard drive on a home
computer in about four minutes.

The MPIO is much bigger than the Iomega units, about the size of two Mini
Drives. The reason for the larger size is an internal hard drive from a
Colorado-based company called Cornice, whose drives are starting to show up
in music players and small data-storage devices of every stripe. It recently
announced that it has developed a drive that holds 2 gigabytes in a drive
that's not much bigger than half a standard business card.

It seems these little drives are going to continue to creep into our lives
in increasing numbers, and with more features. It's fairly common to see
these drives that double as MP3 music players. The Nomad MuVo line from
Creative Labs (nasdaq: CREAF - news - people ) comes to mind. We're also
starting to hear about drives that include voice recorders and radio tuners
as well. That's a lot of technology to fit onto a key chain.

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