Benjamin Rouben, FCNS
Manager, Reactor Core Physics
AECL Sheridan Park
Tel: 905-823-9060 x 4550
e-mail: email@example.com <mailto:firstname.lastname@example.org>
Sounds like the Korean's have a handle on the public relations scene... this is definitely something that should be looked into closer to home. Apart from a few OPG and AECL ads in trade magazines, it would be very useful in promoting nuclear power to see (hear) ads on the radio, TV and even bus shelters.
A few questions though... "The plants located in four
regions across the country boasts a
generating capacity totaling 137.6 billion kW (kilowatts)." If that's true, the capacity factor for producing 112.1 billion kWh would be horrible. Would they likely mean 13.76 million rather than 137.6 billion? At 16 plants, that would be an average of 860MW per plant, which seems likely.
Also, what is "consumption factor"? And if it's really consumption, why would it be less than 100% (i.e., why produce energy that's not going to be consumed? You're just charging the distribution system then). Would that likely mean capacity factor?
Can anyone shed some light on this?
From: Adam McLean [mailto:email@example.com]
Sent: Monday August 26, 2002 10:45 AM
To: Canadian Nuclear Discussion List
Subject: [cdn-nucl-l] KNEF boosting positive impact of nuclear power in
Posted in the Korea Herald on August 26, 2002 and at:
Lots of good communications work in Korea,
KNEF boosting positive impact of nuclear power in
Nuclear energy may hold connotations of catastrophe and chaos as it is
linked to such events as the 1986 disaster at the Chernobyl nuclear
power plant in the Ukraine. It may even stir apprehension in some people
for fear of possible nuclear war and mishandling of radioactive
But the Korea Nuclear Energy Foundation (KNEF) is out to change that. It
aims to promote a "proper understanding" of nuclear energy and
contribute to the public good by sharing objective and scientific
knowledge about its peaceful use.
"The general misconception that nuclear energy is dangerous can
looked upon as a socio-psychological issue, for instance due to the
Chernobyl incident, rather than a scientific and technological issue," a
spokesman for KNEF said. "Many of the great discoveries made in the 20th
century by physicists and chemists that have contributed to the
advancement of science are inextricably linked to the successive
development of nuclear power," he added.
In fact, nuclear energy affects people's daily lives as it not
generates electricity, but also is used in diverse areas such as the
medical, agricultural and industrial sectors.
Currently, the operation of a total of 16 nuclear power plants
more than 40 percent of the electricity produced in Korea. Last year,
the facilities supplied 112.1 billion kWh (kilowatts an hour).
The plants located in four regions across the country boasts
generating capacity totaling 137.6 billion kW (kilowatts).
Furthermore, consumption rate of nuclear energy last year
record high of 93.2 percent, breaking the previous high of 90.4 percent.
The newest rate is 17 percent above the world's average consumption
Since its establishment in 1991, the KNEF has been educating the
on the positive role of nuclear energy in daily life and expanding
awareness of its non-threatening aspects through various activities.
They include producing and disseminating promotion materials
various media and advertising, lectures and briefings, as well as
providing tours of nuclear energy facilities. Mass media-based
promotions cover television and newspapers.
Officials said KNEF offers objective and scientific knowledge
information on nuclear energy through reliable mass media channels. The
KNEF plans special reports in cooperation with newspapers, which at
times feature columns by nuclear energy specialists.
Energy and the environment
In a joint effort with broadcasting companies, it provides
coverage of issues on energy and the environment. The KNEF is also
characterized to cater to public needs through accurate coverage of
latest innovations in nuclear energy at home and abroad, as well as
emerging issues surrounding the industry.
The KNEF is making efforts to publish a diverse range of
inform the public on nuclear energy. It publishes the Nuclear Energy
Report, which analyzes and comments on nuclear energy-related articles
in various media, with a view to providing objective and realistic
It also publishes the monthly magazine, "Nuclear Culture,"
the synergy between nuclear energy and cultural life.
Moreover, the KNEF produces for all age groups a diversity
promotional materials ranging from cartoons, children's books,
pamphlets, nuclear energy awareness diaries to videos and handbooks.
The KNEF uses an advertising motif to inform people about why
energy is an essential part of people's everyday lives.
They may encounter advertisements on TV, radio, newspapers,
electric signboards and outdoor billboards at airports, bus terminals,
railway stations and subway stations.
The public may take notice of campaigns promoting the safety of
energy and its positive effects on the environment.
In this digital age, the foundation has not forgotten the medium
Internet. The KNEF said it aims to provide swift, accurate and
comprehensive information on its home page (www.knef.or.kr). Visitors
can exchange opinions and information through the bulletin.
The cyber program includes a monthly "Webzine" featuring
and thought-provoking and practical stories catering to young readers.
It also supports the establishment of a cyber community designed to
increase understanding of nuclear energy.
The foundation's educational field also includes nuclear
exhibition centers, cultural promotion projects in areas near nuclear
power plants and conducting public polls on nuclear energy. It offers
various scholarship opportunities as well.
"Energy is necessary in the development of the economy and
well as in improving the quality of life in this modern world. And as
the industrial society develops further, energy consumption naturally
increases," the spokesman said. "Therefore, Korea, which imports more
than 97 percent of its energy source, will benefit greatly from
developing technology that generates energy," the spokesman said.
He also noted that nuclear energy is a practical alternative in
of global warming, as it does not emit such greenhouse gases as carbon
The KNEF exhibitions offer to help people learn how nuclear
affects their daily life without visiting nuclear-related facilities.
Major exhibition facilities include the Nuclear Center at the
Seoul Science Museum and the Electric Energy Pavilion at the Expo
Science Park in Daejeon.
Visitors can observe models related to nuclear energy,
devices and graphic panels. The exhibition centers also run youth
The KNEF supports various cultural activities in areas in the
of nuclear power plants. Programs include music concerts, musicals for
children and plays.
Moreover, the KNEF supports the Nuclear Culture
Associations, various groups of residents living near nuclear power
plant areas, to promote the development of prosperous and safe
In addition to educational programs, the foundation focuses on
cooperation in the nuclear energy industry.
Officials said the KNEF takes the lead in helping the nuclear
industry enjoy a synergy effect through intimate people-to-people
relations and intellectual networks.
The organization functions as a consultative body comprised
government agencies and all sectors of the nuclear energy industry where
participants assist each other in their activities to promote better
understanding of nuclear energy among the public.
It regularly holds training and lecture sessions for public
personnel as a means of establishing a specialized nuclear energy
The KNEF regularly conducts opinion polls that are useful in
public sentiment on nuclear energy and analyzing trends.
To help the public gain understanding of nuclear energy, the
conducts research into effective promotion techniques, while operating a
monitoring system to receive objective feedback.
To respond to the increasing demand for information on nuclear
it researches nuclear energy policy trends at home and abroad,
development of nuclear energy technology and opinion polls in various
countries. The KNEF promptly provides the information to the public.
The KNEF aims to gain public trust by distributing objective
scientific knowledge on nuclear energy and offering information based on
As of 1999, Korea had 162 companies connected with the nuclear
industry, with the annual sales totaling 8.267 trillion won, which
translates close to 1.7 percent of the nation's total GDP.
KNEF officials said Korea is one of a few countries in the world
succeed in producing high volumes of quality nuclear energy. In its
early years, KNEF relied on foreign technology to operate facilities.
But now it is 95 percent self-sufficient.
Moreover, the standard model of Korea's light-water reactors
which takes after the North Korean LWR model, have been built with
domestic technology with the support of the Korean Peninsula Energy
Development Organization. The level of technology and safety of these
facilities have won international recognition, such as by the
International Atomic Energy Agency, officials said.
The international standards apply to the design,
construction, operation of the plants and other related areas.
"We will make an all-out effort to promote nuclear energy as an
source that preserves the environment and promises a better world for
future generations," the spokesman said.
By Yoo Soh-jung Staff reporter
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